| Primary workflow | Idea-to-plan workspace for founders | Plan, start, and grow a small business with AI tools |
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| AI assistance | AI-led onboarding, plan generation, and Pro editing | AI plan generation plus AI consultant and supporting tools |
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| Business plan builder | Structured plan workspace with templates and versioning | AI-generated plan with editing and supporting products |
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| Financial modelling | Best suited to structuring the business story before deeper modelling | Automatic revenue, expense, P&L, and balance-sheet forecasts |
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| Beyond the plan | Living project and plan workspace | Pitch deck, formation, compliance, assistant, and business-growth tools |
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| Pricing model | Free workspace; Pro is £10/month; pay-as-you-go credits | Product and plan options listed on the official site |
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| Best fit | Early-stage founders testing and shaping an idea | Small-business owners wanting a broader start-to-grow toolkit |
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