| Primary workflow | Idea-to-plan workspace for founders | Plan, forecast, pitch, and track in one workspace |
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| AI assistance | AI-led onboarding, plan generation, and Pro editing | AI plan writing, suggestions, research, and forecasting assistance |
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| Business plan builder | Structured plan workspace with templates and versioning | Guided builder with AI in each chapter and sample plans |
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| Financial modelling | Best suited to structuring the business story before deeper modelling | Multi-year forecasts, scenarios, dashboards, and plan-vs-actuals |
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| Collaboration | Keep the project, plan, and working context together | Real-time team, advisor, and client collaboration |
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| Pricing model | Free workspace; Pro is £10/month; pay-as-you-go credits | Paid planning workspace with monthly and annual options |
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| Best fit | Early-stage founders testing and shaping an idea | Founders and teams needing a broader plan-to-performance workflow |
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