| Primary workflow | Idea-to-plan workspace for founders | AI startup co-pilot for pitches and founder artifacts |
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| AI assistance | AI-led onboarding, plan generation, and Pro editing | Guided AI conversation with decision trees and structured outputs |
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| Core output | Structured, editable business plan workspace | Pitch deck, business plan, roadmap, canvas, and founder documents |
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| Financial modelling | Best suited to structuring the business story before deeper modelling | Planning output focused on business context and plan structure |
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| Pricing model | Free workspace; Pro is £10/month; pay-as-you-go credits | One-time packages advertised for founder and pitch-improvement workflows |
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| Collaboration | Keep the project, plan, and working context together | Artifacts and presentations designed to share with startup stakeholders |
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| Best fit | Early-stage founders testing and shaping an idea | Founders needing several pitch and startup artifacts quickly |
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