| Primary workflow | Idea-to-plan workspace for founders | Guided planning plus financial forecasting |
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| AI assistance | AI-led onboarding, plan generation, and Pro editing | AI assistant for plan writing, research, and forecasting |
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| Business plan builder | Structured plan workspace with templates and versioning | Guided builder with examples and section-by-section guidance |
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| Financial modelling | Best suited to structuring the business story before deeper modelling | Three-statement forecasts, scenarios, and lender-ready financials |
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| Collaboration | Keep the project, plan, and working context together | Share plans and collaborate around planning and forecasting |
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| Pricing model | Free workspace; Pro is £10/month; pay-as-you-go credits | Standard currently shown at $20/month paid monthly |
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| Best fit | Early-stage founders testing and shaping an idea | Businesses that need detailed forecasts and funder-oriented planning |
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