| Primary workflow | Idea-to-plan workspace for founders | Free-first AI business-plan generation |
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| AI assistance | AI-led onboarding, plan generation, and Pro editing | AI drafts the plan and supports section refinement |
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| Editing model | Persistent project, plan, templates, and version history | Free draft with expanded refinement and visuals on paid plans |
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| Financial modelling | Best suited to structuring the business story before deeper modelling | Financial forecasts and reporting in the planning flow |
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| Collaboration | Keep the project, plan, and working context together | Invite partners and advisors to review and refine |
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| Pricing model | Free workspace; Pro is £10/month; pay-as-you-go credits | Free first draft with paid refinement options |
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| Best fit | Early-stage founders testing and shaping an idea | Anyone wanting a quick free plan draft to start from |
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